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Brand Creation
A brand you recognise before you read it
From the name to the Graphic Standards Manual, we create your company’s complete identity: logo, colours, typography, tagline and everyday materials, ready to print and use. Follow each stage and approve everything in the Stratechna portal.
What branding is
More than a logo: a system that repeats consistently everywhere
A strong brand is consistent. The same logo, the same colours and the same tone of voice on the business card, the website, the vehicle and the shopfront. That’s what makes a customer recognise you at first sight — and trust you.
- Main logo, colour, white and black versions, and symbol
- Colour palette with codes for screen and print
- Typography and usage rules
- Tagline and brand tone of voice
- Files ready for print, the website and social media
How it works
Five stages, one place to track everything
Each stage closes with your approval before we move on to the next. You receive proposals by email and in the portal, comment directly on the images and approve with a click.
1.
Initial Stage
Getting to know your business
You answer a questionnaire in the portal about the company, the audience and the competition. We analyse everything and return the Starting Dossier.
2.
Naming · optional
A verified name
Name proposals with rationale and verification of domains, social media and trademark registration. If you already have a name, we confirm what exists.
3.
Identity
Logo, colours and typography
Logo proposals shown in real context, palette, typography and tagline. Annotate directly on the images and decide item by item.
4.
Applications
Everyday materials
Business card, letterhead and email signature; in larger plans, envelopes, folders, flyers, brochures, roll-up banners and signage.
5.
Graphic Standards Manual
The rules, in a single document
Logo construction, protection area, minimum sizes, colours, typography, incorrect uses and applications, with the file package.
The result
Your brand, applied to everything the company touches
Illustrative examples with a fictitious brand, created with the same tools we use in projects.
Plans
Choose the level of detail for your brand
One-off payment, with the number of proposals and revisions defined upfront. Prices exclude VAT. Launch can be purchased straight away, by card, Multibanco or MB WAY; Grow and Lead start with a proposal.
Launch Brand
Quick Graphic Standards Guide
Code W0101001
€790+ VAT
- Confirmation of the name you already have
- 3 logo proposals
- Colour palette and typography
- Logo with tagline and favicons
- Business card, letterhead and email signature
- Quick Brand Guidelines (approx. 11 pages)
- 2 rounds of revision per phase
- Delivery in 7 to 10 days
Grow Brand
Brand Guidelines Manual
Code W0101002
from €1,605+ VAT
- Everything included in the Launch Brand
- 4 logo proposals
- Brand iconography
- Envelopes, folder, notepad, stamp and flyer
- 3 styles to choose from for each item
- Brand Guidelines Manual (approx. 20 pages) with stationery, digital and merchandising
- 3 rounds of revision per phase
- Delivery in 10 to 14 days
Lead Brand
Manual — Complete Edition
Code W0101003
from €3,205+ VAT
- Everything included in the Grow Brand
- 5 logo proposals
- Diptych, triptych, brochure, calendar, poster, roll-up and sticker
- 5 styles to choose from for each item
- Complete Edition (approx. 30 pages, 4 chapters): photography, merchandising, signage and governance
- Complete file package
- 5 rounds of revision per phase
- Delivery in 15 to 20 days
Extras
Naming — name study
In the proposal
Five to eight names with rationale and verification of registration, domains and social media. Discounted on a plan within 60 days.
Code W0101020
Naming as an add-on
In the proposal
Add the name study to any brand plan, if you don’t already have a name.
Code W0103030
Express delivery
In the proposal
Priority for your project, for when the brand needs to be ready sooner.
Code W0103031
Logo vectorisation
In the proposal
Already have a logo but only as an image? We’ll convert it to vector, ready for print.
Code W0103007
Already have the Quick Guide? You can upgrade to the Graphic Standards Manual or the Complete Edition whenever you like; the price comes with the proposal.
Printing and merchandising
After the brand, we take the brand to the street
With your identity approved, you can order the printing of materials and merchandise with your brand through the portal: business cards, letterhead, envelopes, notepads, t-shirts, caps, mugs, bags, bottles and much more. We prepare the files for printing and handle the order for you.
- Files with bleed and print colours prepared by us
- Each team member's details for business cards
- Only pieces already approved by you — nothing goes to print without your agreement
- Quote before ordering
- Delivery to the address you specify
Why Stratechna
A brand built with method, not by trial and error
Everything in the portal
Follow every stage, comment on proposals and approve online, with no email chains.
Verified name
Domains, social media and trademark registration checked one by one before we recommend a name.
Ready for print
Final files with bleed and crop marks, prepared for professional printing.
Fixed price
Single payment, with proposals, revisions and deadlines set out in the plan you choose.
Frequently asked questions
About brand creation
No. In all plans we confirm the name you already have. The name study is optional: you can add it to any plan or request it separately.
Between 7 and 10 days for Launch Brand, 10 to 14 for Grow Brand and 15 to 20 for Lead Brand. The timeframe also depends on how quickly you respond and approve. With Express Delivery, your project moves to the front of the queue.
Three, four or five logo proposals, depending on the plan, and 2, 3 or 5 rounds of revisions at each stage (Launch, Grow and Lead). You can always add an extra round or an additional logo proposal.
Yes. We carry out vectorisation of the logo or the redesign of an existing logo, and any plan can start from what you already have.
The Brand Guidelines Manual in PDF and a package of files with the logo in its various versions, favicons, the colour palette and the final application files, ready for print. Everything is also made available on the portal.
Yes. The documents can be delivered in Portuguese, Spanish, English or French.
Yes. Once the brand has been approved, you can request printing of materials and merchandising through the portal. We send the quote and only place the order after your confirmation.
Brand Ascend looks after your brand every month, with reviews, small updates and reports, for €139 per month + VAT.
Book a meeting
Shall we shape your brand?
Choose the day and time. In a short conversation, we’ll look at your brand’s starting point and the right plan for you.
- What your brand needs now
- Naming, identity or the full process
- The right plan — no commitment
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